The Most Addicting Thing

I heard a podcast today, where the thematic question was 'what is the most addictive thing in the world', where 'addiction' was duly defined as something that you cannot get enough of, but that continually requires larger doses to provide the same satisfying effect. There were many guesses - crack/cocaine, heroin, opium, alcohol, cigarettes, chocolate - but, in the end, the researchers found, after extensive surveying, that the answer was 'other people', or, to put it another way, 'love'. Yes. Love. The thing that people go crazy over, change their lives for, do anything and everything to protect. And yet, how many relationships end? Is it truly the case that the more we have it, the less we feel it's effects, the more we need of it to feel truly satisfied, leading to a point where one or both parties simply cannot give enough to ensure its survival? Does one need to create scarcity in one's relationships to balance out supply and demand and stop the viscous cycle? Deep down inside, I don't believe this to be true, based on my belief that true love transcends the logistics and dynamics of life. Perhaps this is foolish of me, but, for whatever reason, I would rather foolishly believe this than wisely live a life half-muted. This may even be, perhaps, true wisdom. I don't know.